HVAC map pack SEO
Three results sit above everything else on a local search. For emergency and repair work, being in them is close to the whole game.
How the three results are chosen
Google weighs proximity, relevance and prominence. Two of the three are within your control.
Proximity is fixed by where the searcher is standing. What you can influence is how far your visibility extends before it drops off, and that comes from the other two factors being strong.
Relevance is whether your profile and linked page clearly match the search. Primary category is the heaviest signal here, and it is wrong on a surprising number of HVAC profiles.
Prominence is reviews, citations, links and mentions across the web. This is where most local markets are won, because most contractors neglect it.
We track visibility on a grid of points across your service area rather than a single ranking, because a single ranking hides exactly the information you need.
What is included
Everything below is included. If something is not on this list, we will tell you before we invoice for it.
- Grid scan baseline across your service area
- Category and relevance optimisation
- Profile completeness to 100%
- Review velocity programme
- Citation consistency and cleanup
- Local link acquisition
- Landing page relevance for linked pages
- Competitor grid comparison
- Spam listing reporting where competitors violate policy
- Monthly grid visibility reporting
- Proximity decay analysis
- Suspension risk review
The approach
Local rankings usually respond faster than organic ones. This is often where the first wins come from.
Baseline grid scan
Visibility mapped across dozens of points in your service area, so you can see exactly where you disappear.
Relevance fixes
Categories, services, description and the page the profile links to.
Prominence
Reviews and local links, which is the slower but more durable half of the work.
Competitor spam audit
Keyword-stuffed names and fake addresses are common in this industry and can be reported.
Re-scan monthly
The grid re-run every month so coverage growth is visible rather than assumed.
Questions about Map pack SEO
Why am I in the map pack in one town and not the next?
Proximity decay. Your visibility fades with distance from your registered location, and how fast it fades depends on how strong your relevance and prominence signals are. Strengthening those extends your effective radius.
Can I rank in a town I have no address in?
Yes, though it is harder. It requires strong overall prominence and genuinely relevant content about that area. What you cannot do is create a fake address there.
What is a grid scan?
A tool that checks your ranking from dozens of points across a geographic area and maps the results. It shows your real coverage rather than the single ranking your office happens to see.
My competitor has a keyword-stuffed business name. Is that allowed?
No. It breaches Google's guidelines and can be reported through the redressal process. We do this as part of the work where it is clear-cut.